From where does the graduated red-orange-yellow "pulp adventure" text trope originate? Is it as recent as Indiana Jones? Recent being relatively speaking - Raiders of the Lost Ark might have been released more than 40 years ago but it was itself an homage to the pulps and serials of 40 odd years earlier. Or is there an 'original' that the title presentation of Indiana Jones itself was aping?
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I found a video that suggests that the logo was inspired by a number of films and serials from the 1910s-40s, but this specific iteration is original to the Indiana Jones films.
ReplyDeleteSo the homage has now come to stand for the original?
DeleteSeems like it!
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