Gamebooks?

From Lloyd of Gamebooks' admirable alphabetical interview series, this time with Murray of Turn to 400.

"Why are gamebooks great compared to games or books?

Most games have a totally rubbish story. I don't know if you've thought hard about what happens in Ludo recently, but it's all bullshit. And the plot of Texas Hold 'Em? Horse-shit. Whereas the weakness of books is that they have almost zero replay value, and normally YOU are not the hero, unless you can be bothered writing the book from scratch and putting yourself in there like the lady did with Twilight."